A gym in Brazil did an entire ad campaign focused on encouraging women to get their own strength on (pictured left). This particular ad shows a woman with a man behind her, reaching through her arms to open a jar for her. What does it mean? The ad is saying “train hard and open your own dang jar!”

Although the advertisement totally plays tricks on the eyes and is a bit edgy, the idea was brilliant and eye catching to say the least.

It’s Hard to Want What You Think You Can’t Have
Most of us don’t even waste time wanting stuff we know we’ll never have. When something is so far out of reach, we won’t strive for it. Also, it’s hard to want something you’ve never seen or experienced before. With that said, let me introduce you ladies to something called POWER – and believe me, you want it!

The majority of women that walk into a gym for the first time say they want to lose weight. Whether it’s 5lbs or 50lbs, fat loss is priority one. Those same women, if they stay uninspired, uneducated and untrained, will always keep fat loss as top priority without ever tapping into strength. Most women’s goals are modest, mostly because women don’t want what they think they can’t have. And if they’ve never experienced it before, they don’t know what they are missing!

More Power To Ya
Everyone loves a little power. I don’t believe there is a woman in the world who wouldn’t want power if they could get it. The thrill of driving a fast car or using a power tool can be fun for a chick. A woman changing her own tire is pretty cool too. Even a woman in a career, typically held by men, can be quite an accomplishment.

Don’t believe me? Then think of all the tough girls in Hollywood we women secretly admire. Farrah Fawcett, Jaclyn Smith, and Kate Jackson in “Charlie’s Angels”, Vivica A. Fox in “Missing”,  Angelina Jolie in “Wanted”, Jane Fonda in “Barbarella” – they all are smokin’ hot, tough as nails, and if we could be as tough as them we’d do it in a heartbeat.

So if women would love to be tough, why aren’t more women working on it? I admit, the trend is improving. There are indeed more women getting tough, but most women don’t know what they are missing.

Strength training is not about bodybuilding anymore, so women can throw the fear of getting bulky out the window. Lifting weights and training hard is about strength, conditioning, confidence, independence, physical ability, improved quality of life – and it’s plain out fun! Ok, maybe the actual work isn’t always fun, but the reward is WAY fun!

If you are a woman who does a bunch of cardio and skips the weights, you are missing out! Being fit is not just about getting skinny. Burn fat AND get strong – and enjoy a sculpted shapely physique, and the physical ability to do things you never thought possible!

– B –

10 Powerful Benefits:

1. Your body will feel firm and tone to the touch
2. You’ll burn more calories and have a faster metabolism
3. You’ll become more confident in all areas of your life
4. Simple tasks will become easier
5. You’ll look fit because you will be fit
6. You’ll mentally grow stronger as your body grows stronger
7. You’ll feel more attractive (strong is the new beautiful)
8.  You’ll have less flab, which is often a mix of fat and de-conditioned muscle
9. Cellulite will be less noticeable as your firm muscle supports the skin and fat tissue.
10. You will find a whole new you – one with new goals and desires

Do you have a POWERFUL story? Share your experience with my pFIT pFRIENDS below.

Sources:
Read more on Tough TV & Movie Chicks from Fox News
Huffington Post Article, Gym Ads: Brazilian Advertisements Tell Women To Be Independent