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The Rise of the Fitness Cult
Snob Alert They may not say these exact words, but some people’s actions say…. I’m better than you. My training is harder than yours. My gym is cooler than yours. I have more…
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Celeb Endorsements Gone Wrong
Over the years, big brands have used celebs to rep their products to boost sales. Occasionally, there is a quality product behind a star, but too often it’s just a paycheck. Shamefully, some…
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Are You a Fitness TURN OFF or TURN ON?
You live healthy, you exercise and eat right – and you want to make a difference in the lives around you. You are a fitness ambassador – a representative of healthy living. But,…