If you own a truck or a jeep, and you want to go in the mud, you put big knobby tires on it. So, why not put big knobby tread on your feet? Right? Well, that’s what Reebok is saying – and I’m digging it!
I was checking out the new ATV 19+ all-terrain tennis shoe from Reebok and saw this video (below) with MMA fighter, Rampage Jackson (who also played Mr. T in the movie remake of the A-Team). I have to admit, Reebok surprised me by using one of the toughest fighters to launch this new futuristic looking shoe. But, hey, I guess a tough guy for a tough shoe does make sense. But an even bigger surprise was their humorous approach to market this shoe.
Instead of going with the traditional serious “I’m a tough athlete who trains harder than you” approach, showing a celeb athlete do things we can’t even do in our dreams (much less real life), they took the fun approach – and it was totally refreshing. Way to go Reebok for making fitness fun. Thank you Rampage (and “rock boy”) for giving us a laugh. Good stuff! 🙂
I look forward to trying out this shoe! While the big lugs look a bit crazy, I’m just a little crazy too! Mud, gravel, rain, snow, grass, rocks, sand, woods – here I come!